Just the other day, I was participating in a meeting where we were discussing general communications strategies and what the best way to reach as many people as possible is considering the need to communicate as efficiently as possible all while keeping the information digestible, relevant, and timely. Scary proposition, huh?
At the highest level, I am a firm proponent of having a central, dedicated corporate communications team. It must be an organization that wakes up every day with one goal: telling your story. So often we get caught in situations in Corporate America where everyone in the building is going a million miles an hour in their own direction, without even 30 seconds to give you the latest on their neck of the corporate woods. I’ve seen it time and time again at clients and competitors alike where my friends and colleagues work.
My boss actually shares her thoughts on the matter really eloquently. Most of the time, the problem is not that people are not doing things. It’s that they are not telling people what they’re doing. Most organizations are mature enough by now to have (at least partially robust) policies and governing procedures to ensure that healthy business initiatives are prioritized, staffed, and funded. A lot of times what I have seen as the missing link though is a mechanism to allow for those stories to be told to the wider company. And, without a dedicated central corporate communications team, this will always be a challenge.
It’s the same reasons companies hire Public Relations firms. Do you think that, empirically, a company that specializes in metal piping really has any subject matter experts around that understand what good communications look/sound like? Probably not – or else they’re likely not very good at their craft. The fact is that people dedicate their life’s energy to these things, and it’s always the best idea to have someone telling your story that has the skill of great communication.
Til Next Time,