A friend of mine shared a great article with me today. It is all about the culture of why, and how Apple turned archaic marketing strategy and methods on their head (putting WHY at the core instead of WHAT) in order to drive better brand, product, and employee engagement.
I think “WHY” we do things absolutely needs to be at the core, regardless of whether we’re talking about products themselves, or the people who support their growth, evolution, sales, and support. The other points made in this piece are fantastic too; I have actually developed my own internal application insurgency methodology which focuses specifically on the engagement of early adopters. I think the quicker you can turn that faction into brand champions and advocates – the quicker you’ll realize deeper market penetration (again – this isn’t just specific to traditional retail products – I take my internal applications through this evolution all the time!).
Article courtesy of Kissmetrics.
Til Next Time,