This news will certainly rock the travel and loyalty industry, so I figured I’d share the news on here. In a deal valued at $12.2B, I was actually surprised at the price. Seems really low for a chain and loyalty brand/cult that is much stronger, especially at the premium luxury levels. I think SPG brass probably had deal fatigue by this point since they’ve effectively been on the market since earlier this year. Either way – it will be interesting to watch and see how the chains start to fold in together (crossover rewards, earning/redeeming points, loyalty tier matches, etc). Seems like the acquisition is pended for completion in mid-2016 with the operational merger and loyalty brand assimilation to follow shortly thereafter. Fingers crossed that this may mean something
good not awful for SPG Platinums like me!
The Points Guy reacts to the acquisition here.
Til Next Time,